| 11:30-12:00 | Registration | |
| 12:00-12:15 | Welcome to NPS17! | D.O. Gibson |
| 12:15:12:30 | Speaker | B-Flix |
| 12:30-12:45 | Speaker | Tara Muldoon |
| 12:45-1:00 | Artist | Phoenix Pagliacci |
| 1:00-2:00 | Panel | Brand New Day |
| 2:00-2:30 | Panel | Down By Law |
| 2:30-2:50 | Break | Networking Time! |
| 2:50-3:00 | Artist | Myer Clarity |
| 3:00-3:15 | Speaker | Bishop Brigante |
| 3:15-3:30 | Speaker | David Hayman |
| 3:30-3:40 | Artist | JellyTooFly |
| 3:40-4:25 | Break | Networking Time! |
| 4:30-4:45 | Speaker | DJ NaNa |
| 4:45-5:45 | Panel | Gone Global |
| 5:45-6:00 | Rap Up | D.O. Gibson |
EVENING SHOWCASE
| 8:00-9:00pm | Audition for New Skool Rules |
| 9:00-9:15 | BLOCKTRADE Music: Alpha, KID 6IX, Jzy Jay, and YM |
| 9:15-9:30 | Astin Clark |
| 9:30-9:45 | Tay |
| 9:45-10:05 | Ambre McLean |
| 10:05-10:20 | T-Zank |
| 10:20-10:30 | We Are The Aliens |
Sounds will be brought to you by DJ Speed
PANEL 1
MusicOntario presents:
BRAND NEW DAY
Bev Moore (Management), Mark Campbell (Northside HipHop), Charlie Wall-Andrews (Socan Foundation), Samantha Pickard (Strut Entertainment)
Back in the day it was all about demos and CDs. Now the emphasis is on social media and streaming. A consistent factor however, is that artists need to build their brand in order to cut through the noise and carve their niche. Effective branding can yield immediate results, but also (perhaps more importantly) career longevity. How does an artist build that brand though? How does one earn staying power in the era of low attention spans and unlimited music supply?
This panel will discuss marketing and artist development strategies as artists work to adapt in the new marketplace.
PANEL 2
DOWN BY LAW
Bob Celestin (Lawyer), Debbie Egel (Bronx Most Wanted)
Your music is buzzing. You’re building your brand, but before you take the next step you need to make sure your business is on point.
Someone wants to manage you and sent you a contract, should you sign it? When should you get an entertainment lawyer? Should you clear that sample?
This interactive panel is led by two entertainment lawyers that will discuss legal issues for artists.
PANEL 3
GONE GLOBAL
Trish Carter (CIMA / Canada Blast), Phat Phillie (Fresh Island Fest), Greg Struiken (New Skool Rules), Rochester (Artist)
Where are you in your career? Maybe you’ve built a buzz on your block. Maybe you’ve achieved a level of fame in your hometown. Maybe you’ve performed throughout the province or across the country, and/or sold a number of albums/singles. What’s next?
This panel will discuss when an artist might be deemed “export-ready”, with some discussion on next steps in taking your career worldwide.
